CONCORD, N.H.–Company C will celebrate its colorful 20 years in business at the upcoming High Point Market, along with its presentation of the Spring 2014 line and its newly renovated and expanded showroom in the International Home Furnishings Center, D-431.
“The past 20 years have been a great journey, one that started with passion and a colorful dream,” said Christine Chapin, co-founder and creative visionary, “and the journey becomes more exciting as we develop our full lifestyle concept even further.”
Company C will host a number of exclusive events throughout the show, including a gala celebrating its 20th anniversary on Sunday, Oct. 20, an exclusive marketing session just for partners and an invitation-only event for interior designers. In addition, the company will continue to roll out its new Lifestyle Partner program, which is designed to create compelling visual impact and show the breadth and versatility of the product offering in select partner store locations. More than 100 retailers are now part of the program and are experiencing some of the highest levels of sales growth in the company, Company C said.
The Lifestyle Partner program features customized in-store vignettes, showcasing how Company C’s rugs, furniture, fabrics, bedding, pillows and throws can add colorful flavor to rooms throughout the home. Additional program benefits include selling tools like prominent new signage, fixturing support and recommended visual guidelines to enhance customer interaction with product displays, as well as year-round marketing support in print ads, web listings, catalog mailings, in-store videos and product giveaways.
“The growth of our Lifestyle Partner Program reinforces our vision for a complete Company C lifestyle brand,” said Walter Chapin, co-founder and president. “We’re thrilled with the successes our retail partners are having with the program and look forward to adding more products and benefits in the future. We thank our partners who share our commitment to original design and who have demonstrated the confidence to use colorful Company C products to enhance people’s surroundings and inspire them to share the joys of colorful living.”
Other highlights include the season’s new colors and design innovation include the Phoebe rug, inspired by over-scaled, color-saturated flowers, featuring thick-textured yarns to accentuate the design, and the original, bold vase design found in the fashionable Sumiko collection.