AmericasMart: Home and Rug Integration Enhanced by Loloi Expansion
ATLANTA-The continuing integration of rug and home merchandise in new lifestyle presentations on AmericasMart Atlanta Floors 3 through 6 will gain momentum in January 2014 with the expansion of Loloi Rugs into a 14,000 square-foot showroom, according to Jeffrey L. Portman, president and chief operating officer of AmericasMart parent company AMC, Inc.
Loloi's expansion marks a significant 10-year milestone in its AmericasMart operations following the opening of its original corporate showroom in 2004. "We cannot wait to debut our new Atlanta showroom in January 2014, which will be open year-round for AmericasMart visitors," said Amir Loloi, founder and president of Loloi Rugs.
The relocated and expanded showroom, located on AmericasMart Building 1 Floor 4, is part of a comprehensive plan that has integrated nearly 60,000 square feet of new home and rug showrooms in the past year.
"Loloi Rugs has long championed the convergence of rug and home furnishings with highly innovative and imaginative strategies designed to harness the full potential of lifestyle merchandising," Portman said. "Amir and his team understand the power of a multisensory showroom experience. Their new space will create a unique environment to enliven the senses, engage buyers and showcase product in creatively fresh ways."