Amer Rugs recently received the Best 2012 Catalog Award in the American In-House Design Awards category from Graphic Design USA. Amer launched the 320-page catalog this past January. It is available in both print and digital form.
Amer said that Graphic Design USA, which has sponsored design competitions for decades, received more than 4,000 entries for this category this year.
Monika Gupta, Amer’s chief operating officer, said that the catalog’s user friendliness is what makes it special and JC Lehnen, the company’s creative director, was responsible for the catalog’s layout. “He did such a wonderful job on the layouts that it’s now a very easy task to understand our rugs in terms of colors, designs and quality,” she said.
The catalog is divided into three categories—handknotted, tufted and woven—and highlights almost 200 designs.
Since the catalog’s release, she has been receiving appreciation from Amer’s customers in the U.S. and Canada “for providing them with such a beautiful marketing tool. This new version of the catalog has even highly motivated our sales force as they have seen better sales figures since its launch.”
Amer prints a catalog every other year.