Mattresses

Serta Debuts Facebook Contest for Paula Deen Mattress Line

Serta Debuts Facebook Contest for Paula Deen Mattress Line

HOFFMAN ESTATES, Ill.–Serta has launched a Facebook contest to promote the Paula Deen Home by Serta collection of mattresses. Called the Spice Up Your Life Contest from Serta and Paula Deen, the contest invites Facebook users to share their favorite recipes for home comfort. One grand-prize winner will be chosen by the Facebook community, whoMore »

Simmons Launches QR Tag Technology

Simmons Launches QR Tag Technology

ATLANTA–Simmons has introduced a quick-response (QR) tagging application for mattresses from its 2010 Beautyrest line. The tags are barcode-like visuals that can be scanned or read by “smart” phones such as the iPhone, Droid or Blackberry. Once scanned, the tags make additional information, images and videos available to the user via the phone’s Web browser,More »

Murphy Tabbed as National Sales V.P. of Mattress Firm

Murphy Tabbed as National Sales V.P. of Mattress Firm

HOUSTON–Mattress Firm has named Ken Murphy national vice president of sales, a new position for the company. Murphy oversees the company’s sales team, which totals about 1,000 associates through its 500 stores. He reports to Steve Stagner, chief executive officer. Prior to taking on his new role, Murphy served in several executive positions with MattressMore »

Rolling the Dice on Marketing

Rolling the Dice on Marketing

By David Gill In addition to new products, it was a market for marketing campaigns for the mattress category at last month’s Las Vegas Market. Retailers who braved the 100 degree-plus heat to attend the market were treated to a number of new programs aimed at raising the bar on marketing mattresses. Sealy used theMore »

Sleep Innovations Launches Gel-Infused Memory Foam

Sleep Innovations Launches Gel-Infused Memory Foam

WEST LONG BRANCH, N.J.–Sleep Innovations has introduced a gel-infused memory foam that it is using on a new line of sleep products. The new technology infuses gel beads into traditional memory foam, adding a layer of support in the foam and gathering together at pressure points to deliver maximum support. The foam combines comfort, support,More »

Fendrich Becomes Chief Strategy Officer of Mattress Firm

Fendrich Becomes Chief Strategy Officer of Mattress Firm

HOUSTON–Steve Fendrich has rejoined Mattress Firm, the mattress specialty retailer which he co-founded in 1986, in the newly created post of chief strategy officer. Fendrich, the former president and chief operating officer of Simmons, will oversee the retailer’s growth plans and provide strategic planning for the execution of those plans. He reports to Steve Stagner,More »

New Execs Tabbed at Sleep Innovations

New Execs Tabbed at Sleep Innovations

WEST LONG BRANCH, N.J.–Sleep Innovations has added to its executive ranks in key sectors of its operations. The basic-bedding manufacturer has named Mark Wooters executive vice president of sales, in charge of all of the company’s retail sales. In addition, Michael Loomis has joined the firm as vice president of business/product development, overseeing all productMore »

Leggett & Platt Debuts Virgin Mattress Contest and Social-Media Campaign

Leggett & Platt Debuts Virgin Mattress Contest and Social-Media Campaign

CARTHAGE, Mo.–Leggett & Platt has launched The Virgin Mattress Contest and a social-media campaign revolving around the introduction of its VertiCoil Edge innerspring. Through Oct. 11, visitors to the company’s The Virgin Mattress YouTube channel can compete to win a new mattress made with VertiCoil Edge innersprings. The contest is part of a social-media WebisodeMore »