Mattresses

Simmons Launches Cross-Country Mobile Road Show

Simmons Launches Cross-Country Mobile Road Show

ATLANTA—Simmons is introducing its newest ComforPedic Loft line with a road-show tour of 35 cities. The 18-wheeler “showroom on wheels” will travel to mattress retailers over 20 weeks, spanning more than 10,000 miles, according to Simmons. On location, Scott Smalling, president of the Simmons Specialty Sleep division, and Butch Webster, vice president of the division,More »

Spring Air Launches Branding and Marketing Initiative

Spring Air Launches Branding and Marketing Initiative

BOSTON–Spring Air has introduced a multimedia marketing program for retailers designed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations. The program covers each Spring Air branded line, including Back Supporter, BS Perfect Balance, BS Sleep Sense and the recently launched Sleep Sense Biomax line. It offers three 60-second in-storeMore »

Leggett & Platt Debuts New Website

Leggett & Platt Debuts New Website

CARTHAGE, Mo.–Leggett & Platt has launched a new website, leggett.com, with updates in both its look and its content. In a company statement, Leggett & Platt said the new site’s product and segment pages have been altered with “impacting images and bold headlines that express the values and benefits of working with the Leggett &More »

Fabrictech Joins with NSF for Sleep Health Education Initiative

Fabrictech

WASHINGTON–Fabrictech has formed a partnership with the National Sleep Foundation (NSF) to distribute materials on sleep health to the public. Under this agreement, Fabrictech’s PureCare brand of mattress and pillow protectors will now include a special NSF educational brochure in all of the products. The packages will bear the NSF logo as well. Fabrictech’s productsMore »

HFN High Point and Tabletop Market Editorial Deadline: Sept. 9

HFN High Point and Tabletop Market Editorial Deadline: Sept. 9

NEW YORK–HFN has started collecting new product information and high-resolution images for its editorial show coverage of both the High Point and tabletop markets in October. Please send materials by Friday, September 9, for possible inclusion. For furniture, email Duke Ratliff, dratliff@hfnmag.com; for lighting, area rugs and home decor, email Andrea Lillo, alillo@hfnmag.com; for mattresses,More »

Protect-A-Bed’s Bell Addresses Bed Bug Conference

Protect-A-Bed’s Bell Addresses Bed Bug Conference

CHICAGO–James Bell, CEO of Protect-A-Bed, was a featured speaker at this week’s Bed Bug & Pest Control Conference. Bell’s speech, which was delivered yesterday, was “The Monitoring and Prevention of Bed Bugs,” in which he discussed the role mattress and boxspring encasements can play in the early detection of bed bugs in the hospitality industry.More »

IMC: Las Vegas Market Summer Market Strong

IMC: Las Vegas Market Summer Market Strong

LAS VEGAS–The recent Las Vegas Market saw a surge in buyer attendance — both domestic and international — as well as almost 200 new companies exhibiting there for the first time, joining 1,300-plus exhibitors, according to International Market Center, which organizes the show.  In addition, the market’s Gift+Home show continued its trend of success withMore »

Protect-A-Bed Launches Back-to-School Sweepstakes

Protect-A-Bed Launches Back-to-School Sweepstakes

CHICAGO-Protect-A-Bed has unveiled the Healthy Sleep Zone Back to School Sweepstakes, a series of product giveaways over the next few weeks. The contest will give consumers a chance to win a variety of Protect-A-Bed products by visiting the company’s website, protectabed.com, and filling out an online form. The giveaways will take place on Aug. 12,More »