Housewares

KitchenAid Teams with Food & Wine Classic

KitchenAid Teams with Food & Wine Classic

ASPEN, Colo.—Already a sponsor of the Food & Wine Classic, KitchenAid has partnered with the culinary event to produce online content based on the activities that take place during the event. The 28th annual Food & Wine Classic is scheduled to take place here on June 18. KitchenAid and the event will then create andMore »

Licensing Expo Releases Conference Schedule

Licensing Expo Releases Conference Schedule

NEW YORK-The upcoming Licensing International Expo will include a slate of seminars on business issues related to licensing. “Using Licensing with Cause Marketing,” a session on linking a license to a cause-marketing effort, will take place from 10:45 a.m. to 12:15 p.m. on June 7. On June 8, “Getting Your Brand Ready for Licensing” willMore »

Electrolux to Offer U.S. Licensing Opportunities at Expo

Electrolux to Offer U.S. Licensing Opportunities at Expo

STOCKHOLM, Sweden–Electrolux said it plans to use the upcoming International Licensing Expo to ramp up its licensing efforts in the United States. The global home-appliances manufacturer—which formed Electrolux Global Brand Licensing three years ago—will offer opportunities for well-known U.S. brands such as Philco, Tappan, Eureka, Kelvinator and Frigidaire. It will also highlight some of itsMore »

Hoover Launches Integrated Marketing Campaign

Hoover Launches Integrated Marketing Campaign

GLENWILLOW, Ohio–Hoover is introducing a marketing campaign for some of its recent product introductions that encompasses television, cause marketing, social and digital media, and public relations. The campaign will support the introduction of several new Hoover products. It will include 30-second television spot advertisements for the Platinum Collection LiNX Stick Vac, the WindTunnel T-Series WindTunnelMore »

Glass Named National Sales Manager at Andis

Glass Named National Sales Manager at Andis

STURTEVANT, Wisc.–Andis has appointed Kristi Glass as national sales manager for retail. In this newly created position, Glass is responsible for sales of the company’s beauty, barber and grooming products to retail stores. She reports to Gary Stanczyk, Andis’ vice president of sales. Before joining the company, Glass worked in “a variety of environments” inMore »

Eastman Chemical Opens Plant for Eastman Tritan

Eastman Chemical Opens Plant for Eastman Tritan

KINGSPORT, Tenn.–Eastman Chemical Company has opened its new plant exclusively dedicated to producing its Eastman Tritan copolyester, due to increasing market demand for the material, the company said. Launched in 2007 as an alternative to polycarbonate plastic, which uses Bisphenol A (BPA), the Tritan business has quadrupled in the past months, the company added. InitiallyMore »

Eureka Debuts Clean Kids Contest

Eureka Debuts Clean Kids Contest

BLOOMINGTON, Ill.–Eureka has launched a contest in which parents can submit their children’s testimonials about cleaning. Beginning today, consumers can log onto eureka.com/cleankids to submit their children’s testimonials on cleaning tips and the satisfaction they get from cleaning, along with a photo of their child in the midst of cleaning. Four finalists will receive aMore »