Housewares

TeleBrands Launches “American Idol”-Style Inventors’ Competition

TeleBrands Launches “American Idol”-Style Inventors’ Competition

FAIRFIELD, N.J.–TeleBrands has scheduled an Inventors Day competition for housewares and kitchenware for July 13, which will be conducted in the style of the “American Idol” television series. TeleBrands conducts Inventors Days in a variety of categories every two months. Inventors are invited to the company’s headquarters here to present their inventions in five minutesMore »

Vitamix Blender Named Stevie Awards Finalist

Vitamix Blender Named Stevie Awards Finalist

CLEVELAND–The Vitamix Professional Series 500 Blender has become a finalist for the Stevie Awards. The Professional Series 500 is a finalist in the Stevie American Business Awards program in the New Product or Service of the Year-Consumer Products category. In addition, the blender is eligible for the American Business Awards People’s Choice Award for favoriteMore »

Fox Run Brands Acquires Doughmakers Gourmet Bakeware

Fox Run Brands Acquires Doughmakers Gourmet Bakeware

IVYLAND, Penn.–Fox Run Brands has purchased the assets of Doughmakers Gourmet Bakeware for an undisclosed amount. Based in Terre Haute, Ind., Doughmakers Gourmet Bakeware offers a patented line of heavy-gauge, solid aluminum bakeware with a pebble-textured surface. “The products have been a favorite for home bakers for over a decade not only because of theMore »

Jarden, Pet Head in License Agreement

Jarden, Pet Head in License Agreement

NEW YORK—Jarden Consumer Solutions has formed an exclusive license agreement with Pet Head for a line of electric grooming products, pet beds and pet carriers for dogs. Pet Head—which markets a line of grooming products, apparel and accessories for dogs—reached the agreement with Jarden through its agent, Stone America Licensing. The new collection will actMore »

KitchenAid Teams with Food & Wine Classic

KitchenAid Teams with Food & Wine Classic

ASPEN, Colo.—Already a sponsor of the Food & Wine Classic, KitchenAid has partnered with the culinary event to produce online content based on the activities that take place during the event. The 28th annual Food & Wine Classic is scheduled to take place here on June 18. KitchenAid and the event will then create andMore »

Licensing Expo Releases Conference Schedule

Licensing Expo Releases Conference Schedule

NEW YORK-The upcoming Licensing International Expo will include a slate of seminars on business issues related to licensing. “Using Licensing with Cause Marketing,” a session on linking a license to a cause-marketing effort, will take place from 10:45 a.m. to 12:15 p.m. on June 7. On June 8, “Getting Your Brand Ready for Licensing” willMore »

Electrolux to Offer U.S. Licensing Opportunities at Expo

Electrolux to Offer U.S. Licensing Opportunities at Expo

STOCKHOLM, Sweden–Electrolux said it plans to use the upcoming International Licensing Expo to ramp up its licensing efforts in the United States. The global home-appliances manufacturer—which formed Electrolux Global Brand Licensing three years ago—will offer opportunities for well-known U.S. brands such as Philco, Tappan, Eureka, Kelvinator and Frigidaire. It will also highlight some of itsMore »

Hoover Launches Integrated Marketing Campaign

Hoover Launches Integrated Marketing Campaign

GLENWILLOW, Ohio–Hoover is introducing a marketing campaign for some of its recent product introductions that encompasses television, cause marketing, social and digital media, and public relations. The campaign will support the introduction of several new Hoover products. It will include 30-second television spot advertisements for the Platinum Collection LiNX Stick Vac, the WindTunnel T-Series WindTunnelMore »