Housewares

Keurig Introduces New Brand Positioning, Packaging

Keurig Introduces New Brand Positioning, Packaging

READING, Mass.—Keurig has debuted a campaign focused on a renewed emphasis on its “Choose. Brew. Enjoy.” tagline and redesigned packaging. The updated branding includes “engaging” language, color scheme and design elements to communicate “that Keurig has redefined brewing by combining state-of-the-art brewing technology with their patented K-Cup portion pack,” according to a statement from theMore »

Hamilton Beach, Senseo Align to Market Single-Serve Coffeemakers

Hamilton Beach, Senseo Align to Market Single-Serve Coffeemakers

DOWNERS GROVE, Ill.—Hamilton Beach has formed a partnership with the Senseo coffee brand of Sara Lee to introduce single-serve coffeemakers. The alliance has kicked off with the introduction of two single-serve machines—the Hamilton Beach Personal Cup One Cup Pod Coffeemaker at a suggested retail price of $19.99, and the Hamilton Beach Stay or Go PersonalMore »

Bodum Wins Product Design Award

Bodum Wins Product Design Award

NEW YORK – Twenty one individual Bodum products have won the 2011 iF Product Design Award, an annual international design competition held in Germany. The winning products include kitchen electrics from the e-bodum collection, cutlery from the Bistro Ceramic Blade series as well as drinkware and kitchen storage accessories. “We are thrilled to be recognizedMore »

Tervis Reorganizes Executive Ranks

Tervis Reorganizes Executive Ranks

VENICE, Fla.—Tervis Tumbler Company has established an executive office of the president and added Barry Wolfson as president and chief executive officer. Laura Spencer, the current president and CEO, was named chief financial officer. Wayne Varnadore was promoted to chief operating officer from vice president of operations, and Rich Kaplan was promoted to chief salesMore »

Ogden Publications Acquires Housewares Company

Ogden Publications Acquires Housewares Company

TOPEKA, Kan.—Ogden Publications, the company that publishes the magazines Mother Earth News, Utne Reader and Natural Home, among others, has acquired Cataluña Enterprises, the company that launched Ogden’s Natural Home line of sustainable kitchenware. Cataluña will be renamed Natural Home Products LLC and will continue to use Ogden’s brands to develop products for sale inMore »

Philips Norelco, Disney in Collaboration on TRON Debut

Philips Norelco, Disney in Collaboration on TRON Debut

STAMFORD, Conn.—Philips Norelco is partnering with Disney in an effort centering on the release of “TRON: Legacy” at theaters on Dec. 17. The campaign includes a website, 3DShave.com/TRON, games and a sweepstakes for a chance to win $10,000 for a three-dimensional home-theater upgrade. Site visitors who have already bought Philips Norelco’s SensoTouch 3D, a newMore »