Housewares

Helen of Troy Debuts PRO Beauty Tools Campaign

Helen of Troy Debuts PRO Beauty Tools Campaign

EL PASO, Texas–Helen of Troy is taking the PRO Beauty tools line of hair-care appliances to major media with its new advertising campaign. The initiative—which will focus on the Hollywood Styler, the Speed Waver and the Curl Wand—will include national cable ads, print ads in fashion and beauty magazines, and an online component including searchMore »

Cuisinart Launches KitchenSync App

Cuisinart Launches KitchenSync App

STAMFORD, Conn.—Cuisinart has unveiled a new application called KitchenSync to meet consumers’ recipe needs. With this app, shoppers can search hundreds of recipes, share them with others, save recipes in a box, cross-reference their personal “pantry” and sort what items are need from the grocery store. The app also includes step-by-step recipe videos, the abilityMore »

Wüsthof Hosts Pop Up Shop in NYC

Wüsthof Hosts Pop Up Shop in NYC

NEW YORK–Cutlery maker Wüsthof will have a limited-time pop up kiosk within James Beard Foundation’s own pop up shop at Chelsea Market in New York beginning this week and running through mid-May.  The Foundation is launching JBF LTD, a temporary restaurant and food pavilion that “offers once-in-a-lifetime opportunities to be fed by some of theMore »

GLM Builds Gourmet Housewares Show Lineup

GLM Builds Gourmet Housewares Show Lineup

WHITE PLAINS, NY–Scores of leading gourmet products and housewares resources plan to participate in the summer 2011 debut of the Gourmet Housewares Show at the New York International Gift Fair, show organizer GLM said today. The Gourmet Housewares Show runs August 14-18 at the Jacob K. Javits Convention Center. As part of the repositioning ofMore »

Sandra Lee Home Line to Appear in Sears and Kmart

Sandra Lee Home Line to Appear in Sears and Kmart

NEW YORK-Sears Holdings has reached an agreement with Sandra Lee, the television star and author, for an exclusive collection of home products to be offered in Sears and Kmart stores under the brand Sandra by Sandra Lee. The initial collection, which will reach the stores in spring 2012, will consist of cookware, utensils, gadgets, bakeware,More »

Wusthof Promotes Garaghty

Wusthof Promotes Garaghty

NORWALK, Conn.–Annette Garaghty has been promoted to vice president of sales and marketing at Wüsthof-Trident of America, Inc., a newly formed position at the company. Garaghty continues to report directly to the company’s President of Sales and Marketing, Scott Severinson. “We’re delighted to recognize Annette’s significant contributions to our organization’s growth and success in becomingMore »

KitchenAid Gains Brand-of-Year Honor from Harris Poll

KitchenAid Gains Brand-of-Year Honor from Harris Poll

NEW YORK-KitchenAid has been cited as the 2011 Harris Poll EquiTrend Brand of the Year in both small appliances and major appliances. The result came from an online study conducted by Harris Interactive, the polling organization, among 25,099 consumers aged 15 and older. In small appliances, KitchenAid finished ahead of number two Cuisinart and numberMore »

Kai USA Partners with Chef Chris Cosentino

Kai USA Partners with Chef Chris Cosentino

TUALATIN, Ore.–Shun Cutlery has named celebrity chef Chris Cosentino Shun brand ambassador and spokesperson. Cosentino will educate consumers about Shun cutlery and cooking sustainable foods in both traditional and social media campaigns as well as on blogs, in articles and in special appearances. He will also collaborate with Shun designers on product development. Cosentino isMore »