Housewares

Wüsthof Names Michael Garaghty Executive Chef

Wüsthof Names Michael Garaghty Executive Chef

NORWALK, Conn.–Cutlery maker Wüsthof-Trident has appointed Michael Garaghty (a.k.a. “Chef Mike”) executive chef. In this newly created position, Chef Mike, who reports to Scott Severinson, president, sales and marketing, will preside and appear in Wüsthof-sponsored television segments, retail events, cooking videos, social media initiatives, trade shows, consumer food festivals and other elements of the brand’sMore »

Valera, Professional Hair-Care Brand, Aims at Consumers

SKOKIE, Ill.–Valera, the Switzerland-based brand of professional hair-care appliances, has set its sights on U.S. consumers through a partnership with Creative Beauty Concepts, based here. The two companies have formed ValeraUSA as their division for the U.S. market. The company exhibited at its first International Home + Housewares Show last month, focusing on its ColourMore »

Wüsthof Featured on Lifetime’s “The Balancing Act”

Wüsthof  Featured on Lifetime’s  “The Balancing Act”

NORWALK, Conn.-Cutlery maker Wüsthof was featured on television this morning, appearing on “The Balancing Act” on Lifetime Television. As part of the show’s popular “myCuisine” series, Wüsthof’s newly appointed executive chef, Michael Garaghty educated the show’s predominantly women viewers on how to choose the right knife for the right task and how to properly use,More »

Helen of Troy Debuts PRO Beauty Tools Campaign

Helen of Troy Debuts PRO Beauty Tools Campaign

EL PASO, Texas–Helen of Troy is taking the PRO Beauty tools line of hair-care appliances to major media with its new advertising campaign. The initiative—which will focus on the Hollywood Styler, the Speed Waver and the Curl Wand—will include national cable ads, print ads in fashion and beauty magazines, and an online component including searchMore »

Cuisinart Launches KitchenSync App

Cuisinart Launches KitchenSync App

STAMFORD, Conn.—Cuisinart has unveiled a new application called KitchenSync to meet consumers’ recipe needs. With this app, shoppers can search hundreds of recipes, share them with others, save recipes in a box, cross-reference their personal “pantry” and sort what items are need from the grocery store. The app also includes step-by-step recipe videos, the abilityMore »

Wüsthof Hosts Pop Up Shop in NYC

Wüsthof Hosts Pop Up Shop in NYC

NEW YORK–Cutlery maker Wüsthof will have a limited-time pop up kiosk within James Beard Foundation’s own pop up shop at Chelsea Market in New York beginning this week and running through mid-May.  The Foundation is launching JBF LTD, a temporary restaurant and food pavilion that “offers once-in-a-lifetime opportunities to be fed by some of theMore »

GLM Builds Gourmet Housewares Show Lineup

GLM Builds Gourmet Housewares Show Lineup

WHITE PLAINS, NY–Scores of leading gourmet products and housewares resources plan to participate in the summer 2011 debut of the Gourmet Housewares Show at the New York International Gift Fair, show organizer GLM said today. The Gourmet Housewares Show runs August 14-18 at the Jacob K. Javits Convention Center. As part of the repositioning ofMore »

Sandra Lee Home Line to Appear in Sears and Kmart

Sandra Lee Home Line to Appear in Sears and Kmart

NEW YORK-Sears Holdings has reached an agreement with Sandra Lee, the television star and author, for an exclusive collection of home products to be offered in Sears and Kmart stores under the brand Sandra by Sandra Lee. The initial collection, which will reach the stores in spring 2012, will consist of cookware, utensils, gadgets, bakeware,More »