GREENSBORO, N.C.–In response to the changes in consumer products marketing, customer service and information technology, Women in the Home Industries Today (WithIt) will hold its first symposium, titled “Corporate Strategy, Integration & Investment in Social Media,” on Jan. 13, 2010.
Scheduled from 1 to 5 p.m. at the Greensboro/High Point Marriott, the event will include an overview by Emily Riley, senior analyst, Forrester Research, who will talk about online digital behavior and marketer activity, tools and terminology and how to begin implementing a program.
Maggie Fox, chief executive officer, Social Media Group, will discuss case studies in strategy and application, while Leslie Carothers, principal of The Kaleidoscope Partnership, will moderate a panel on how to reallocate marketing dollars to engage consumers and drive the bottom line.
“We invite our industry’s top executives and their teams to join WithIt as we present a framework for shaping corporate strategy, integration, and measurement of investments in fulfilling the promise of this transformative global digital infrastructure,” said Liz O’Brien, president, WithIt. “It’s our privilege to give back to the industry in this way and to demonstrate leadership in our home industries’ future.”
Tickets cost $100 per chief executive officer and $80 for each additional executive team member. Sponsorship opportunities include a one-hour working session with Forrester and corporate presenters and dated Webinar rights.