Walmart Targets Teens With Your Zone Home Brand
16424 Wed, 03/25/2009 - 11:58am
BENTONVILLE, Ark.–Walmart has launched Your Zone, a new home-furnishings collection geared toward teenagers.
The line includes bed textiles and furnishings designed to “inspire teens to create a living space uniquely their own,” according to a Walmart statement. The Your Zone comforter sets are priced at $28 to $40, sheet sets are priced from $12 to $24 and window treatments are available for less than $15. Interchangeable rugs, pillows and throws are also in the line, along with bulletin boards, display shelves and other accessories.
The statement described the collection’s design as “bright, fun patterns and reversible solids.” The line will include furniture and lounge seating, which is slated to arrive in Walmart stores in late spring. Your Zone joins Better Homes and Gardens, Canopy and MainStays among the retailer’s home brands.