BENTONVILLE, Ark.–Wal-Mart’s U.S. locations will update its store logo as part of what it calls “an ongoing evolution” of the overall brand.
The new design does away with the star icon that separates the “Wal” from the “Mart.” In the new logo, a sunburstlike icon follows the name. Shoppers have already seen the new logo in refreshed store signage, recent print advertisements and TV commercials.
The updated logo won’t begin to appear on storefronts until the fall.
“For the past two years, a customer-focused transformation has been taking place in Wal-Mart’s U.S. business,” the retailer said in a statement.
“This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better.”
In its 46-year history, Wal-Mart has updated its logo several times. The last revision was in 1992.