BENTONVILLE, Ark.–Wal-Mart will launch a series of television commercials to coincide with the Democratic and Republican National Conventions as part of a larger ad push designed to respond to its shoppers’ economic needs.
The ads will run on cable news networks such as CNN, MSNBC and Fox News during both conventions. They break today and run through Sept. 7.
The 15-second spots highlight cost-saving opportunities at Wal-Mart, including its $4 prescription drug program. They ads also play up Wal-Mart’s one-stop shopping appeal as consumers look to save money on gas.
A survey by Voter/Consumer Research of Washington, D.C. revealed that Americans are shopping more than ever at Wal-Mart, including three quarters of all African-Americans and two thirds of all Hispanics, according to a Wal-Mart press release.
Half of registered voters who are undecided between presidential candidates Barack Obama and John McCain said they are more likely to shop at Wal-Mart than they were six months ago, the retailer said.