BENTONVILLE, Ark.–Marking the latest in a string of new home lines, Wal-Mart is rolling out the Canopy home brand in select stores. The collection, designed to appeal to the “budget-wise” shopper, is launching with sheets and towels but will extend into bedding, furniture, dinnerware and decor in the summer and fall. The line is up to 40 percent less expensive than competitive offerings, Wal-Mart said in a statement.
Wal-Mart will also launch a home collection under the Better Homes & Gardens moniker in the fall. And a home line from designer Norma Kamali is also on tap.
Meanwhile, the retailer is rolling out its new home layout to more stores. The layout showcases merchandise according to the rooms of a home and plays up coordinated assortments across categories.