BENTONVILLE, Ark.–Calling it “Operation Main Street,” Wal-Mart set a mandate today to deliver “a Christmas that costs less” over the next seven weeks with thousands of price rollbacks.
The retailer predicts it will save shoppers $200 million over that time period “over and above” its everyday low prices, according to a statement.
Home products are an integral part of the program, with savings such as a General Electric 12-cup coffeemaker with a 14-speed blender for $24, reduced from $29.88.