MINNEAPOLIS–Target is launching the exclusive Whim collection from designer Cynthia Rowley, trend-forward products for outdoor living.
The collection comes in graphic prints and bold colors.
“Target recognizes the popularity of summer entertaining products,” said Gina Sprenger, senior vice president of merchandising for Target, in a statement. “Cynthia Rowley’s award-winning creative endeavors provide a great solution for guests’ summer entertaining needs, all at an incredible value.”
The 500-product line includes items for the backyard and the beach, such as beach chairs, colorful towels, picnic baskets, dinnerware and serving platters.
Whim will be available from April 27 to June 14. Select items will be available at Target.com. The line ranges in price from $1.99 for picnic plates to $19.99 for backyard games.