MINNEAPOLIS–Target will build and manage its own platform for target.com, the mass merchant’s Web site.
In a statement issued this morning, the retailer said it expects to launch new platform before the 2011 holiday season. Until this decision, the site’s platform had been designed, built and managed by Amazon.com under an agreement between the two companies. Steve Eastman, president of target.com, said it was in Target’s best interests to assume full control over the platform, fulfillment and services operations “to deliver a customized multichannel experience...”
Target had extended its contract with Amazon to 2011, and the two companies will continue to work together during the next two years on the existing platform and fulfillment services.