GREEN BAY, Wis.–ShopKo will open the first new store to be built in six years in its new prototype format in Council Bluffs, Neb., in March 2009.
The prototype marks a departure from the look of other ShopKo stores, with a color, lighting and layout scheme that enables shoppers to easily see the merchandise, according to a ShopKo press statement.
“This announcement represents the continuation of an exciting growth phase for ShopKo,” said Michael MacDonald, chairman and chief executive officer of ShopKo, in the statement. The Midwestern discounter will open five new stores in Wisconsin and another in Minnesota. These include three new full-line prototype stores.