HOFFMAN ESTATES, Ill.–Sears Holdings has debuted the Sears Personal Shopper application for iPhones.
The application enables shoppers to speak with Sears staff about products and to make purchases on their phones. Users can take a picture of a product from anywhere, and then send the image to Sears personal shopper agents, who then find the item and then contact the user via the phone or email. In addition, the application allows shoppers to call in requests for a product instead of sending a photo.
The primary goal of the new feature is to provide personal attention and service to Sears shoppers. A Sears statement described the application as an extension of the company’s trademarked Shop Your Way campaign, which gives rewards to consumers who make purchases on sears.com, kmart.com and mygofer.com, along with participating Sears, Kmart and Land’s End at Sears stores.