CINCINNATI–Scripps Networks Interactive will launch the Food Network in Asia on Jan. 1, 2010. Programming will include both original content from Asian countries, as well as shows produced for the U.S. market.
“Given the remarkable success of the Food Network brand in the United States, it’s natural to bring this popular genre to Asia where food is such an important part of culture and tradition,” said Greg Moyer, president, Scripps Networks International. “Food Network is an obvious and logical choice for international distribution given its universal appeal and tremendous brand power. Our objective is to aggregate an engaged and growing audience and passionate ‘foodies’ across the globe.”
Scripps Networks Interactive also plans to rebrand its Fine Living Network channel into the Cooking Channel in the third quarter next year.