CORTE MADERA, Calif.–Restoration Hardware has become the latest of the so-called lifestyle stores to enter the kids market, today sending out e-mails to its customer list announcing its Baby & Child program.
The full assortment of products includes furniture, bed and bath textiles, lighting, rugs, accessories and gifts, as well as clothing. Four furniture collections are shown on the Web site, reflecting the traditional classic styling that the store has used in its adult furniture offerings.
The site bills the debut as “our newest arrival” and says it includes “all your favorites … only smaller.” It also offers a separate Baby & Child catalog, but it is not known if Restoration stores will carry the line or if there will be freestanding kids stores.
Many of the retailer’s competitors, including Pottery Barn and Crate & Barrel, have launched similar kids units over the past several years.