WEST CHESTER, Pa.–TV retailer QVC set plans to expand its international presence with programming in Italy. The launch of QVC Italy is scheduled for October 2010.
“We view Italy as an essential market in the expansion of our international presence and are very excited about the growth prospects it offers,” said Mike George, QVC’s president and chief executive officer, in a statement.
In addition to QVC’s U.S. business, it currently has international broadcast operations in the United Kingdom, Germany and Japan.