ONEIDA, N.Y.–Oneida has completed its agreement to license its U.S. consumer flatware and dinnerware business to Robinson Home Products.
Originally announced in January, the agreement calls for Robinson to purchase certain assets of Oneida’s consumer wholesale division. In addition, Robinson will distribute all Oneida flatware, dinnerware, gadgets and cutlery to the U.S. consumer wholesale channel. An Oneida statement described this agreement as one of the largest ever in the consumer tabletop industry.
The agreement extends a relationship between Oneida and Robinson that began in the 1960s, the statement said. Beginning in 1996, the two companies formed several license agreements that expanded the Oneida brand in cutlery and kitchen gadgets.
Oneida also has license programs with Bradshaw International, Greystone Brands, McPherson’s Consumer Products and Productos Inoxidables Para la Industrial, which cover certain product categories and sales channels in the United States, Australia and Mexico.