14209 Mon, 04/07/2008 - 11:29am
NEW YORK–T.J. Maxx and Marshalls, two units of the TJX Cos., have selected Ogilvy Public Relations Worldwide as their public relations agency of record, and OgilvyAction for “experiential and consumer promotions,” according to a statement issued by the public relations company.
The firm will assume responsibility for promoting brand awareness and “cultural relevancy” of the two off-price retailers.
“For years, people have loved to talk about their treasure finds at both stores,” said Barby K. Siegel, managing director of Ogilvy’s global consumer marketing practice, “and it is this brand loyalty and conversation that we are going to tap in order to elevate these brands in new and innovative ways.”