WASHINGTON–According to results of the 2008 eHoliday study conducted by Shopzilla for Shop.org, 56.1 percent of online retailers expect their holiday sales to increase at least 15 percent over last year, said the National Retail Federation.
Nonetheless, the rate of growth is abating. Three-fourths, or 77.5 percent, of e-tailers surveyed last year expected their sales to grow more than 15 percent.
“Online retailers are resilient, but not immune, to the challenges of this holiday season,” said Scott Silverman, executive director of Shop.org, in a statement. “Retailers will be heavily promotional to attract shoppers on a budget, but have also invested in new site features to improve the online buying experience.”