HIGH POINT, N.C.–Retailers who are interested in increasing the number of shoppers in their stores or just want to know more about the National Home Furnishings Association’s (NHFA) HomeFurnishings.com national marketing program are invited to attend one of three seminars at the September Las Vegas Market in Showroom B1008.
“It’s not too late to learn about this innovative program, how it is designed to capture the consumer’s attention and to boost sales for home furnishings stores throughout the U.S. and Canada,” said Steve DeHaan, executive vice president of the non-profit NHFA. “Our Web initiative will take consumers from the initial step of determining what they need to furnish their homes to the Certified HomeFurnishings.com Retailer’s customized microsite where they can find the products that they want and the level of service they expect.”
The informational seminars are scheduled for Monday, Sept. 14, from 1-2 p.m. and Tuesday, Sept. 15, from 9-10 a.m. and 1-2 p.m. Retailers attending the seminars will be fully briefed on strategies to drive more consumers to their stores to increase their sales followed by a question and answer period.
Although reservations are not required, space is limited. Seating can be assured at a preferred time by contacting Dianne Therry at NHFA, (800) 888-9590, ext. 6126 or dtherry@nhfa.org to register in advance.
The NHFA’s consumer Web portal, HomeFurnishings.com, is on target to soft launch in October followed by a national online sweepstakes promotion to initially attract consumers to the site and then the national media launch in January of 2010.