HOUSTON–Mattress Firm, the 500-plus store mattress retail chain, has selected FKM as its full-service agency of record.
FKM will provide strategic planning, broadcast-media planning and execution, creative execution and application, public relations and social media consultation for the Mattress Firm brand and its corporately owned stores. New creative concepts are scheduled to be rolled out at the beginning of the fourth quarter, according to a joint statement from Mattress Firm and FKM.