NEW YORK–Martha Stewart Living Omnimedia is expanding its Martha Stewart Crafts line into Wal-Mart’s stores in the United States and Canada.
Two new programs, Martha Stewart Create and Martha Stewart Celebrate, are rolling out to most of Wal-Mart’s stores.
The merchandise is manufactured by EK Success, the scrap-booking and consumer products company that’s owned by bakeware firm Wilton Industries.
Martha Stewart Crafts launched at arts and crafts stores such as Michaels last year. That’s when Stewart’s company fortified its standing in the crafts market by making a $10 million investment in Wilton Industries.