NEW YORK–Macy’s is asking shoppers to believe.
That’s the word behind the retailer’s new holiday marketing campaign, which will launch on November 9.
The campaign draws from the fabled 1897 editorial in the New York Sun, “Yes, Virginia, there is a Santa Claus.” The editorial answered a little girl’s question on whether or not Santa Claus existed with an emphasis on the importance of believing.
Television advertisements will feature Macy’s celebrity partners such as Martha Stewart, Donald Trump, Carlos Santana and Tommy Hilfiger.
The “Believe” theme will run through promotions in Macy’s stores.
The holiday campaign invites children to write letters to Macy’s and with each letter Macy’s will donate one dollar to the Make A Wish foundation.