ENGLEWOOD CLIFFS, N.J.–LG Electronics has restructured its U.S. business by placing its home-appliance and consumer-electronics product areas under one umbrella.
The realignment creates a new sales-division and marketing-division structure for LG in this country. John Herrington, newly designated as president of sales, is responsible for the sales division, with the functions of national accounts, regional accounts, sales training, customer support, sales analysis and channel merchandising all reporting to him. Peter Reiner, senior vice president of marketing and strategy, has charge over the marketing division and the brand management, public relations, product development, product management and consumer insights departments will report to him. Kevin Holian, vice president of supply chain, is now responsible for all logistics and supply-chain operations for appliances and consumer electronics, including national distribution, transportation, reverse logistics and planning.
All three executives report directly to Teddy Hwang, president of LG Electronics U.S.A., who said in a company statement that the new structure “will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively.”
Before taking his new post, Herrington was president of LG’s home-appliance brand division, a position he took in January 2007. Reiner joined LG last July as senior vice president of marketing and strategy for LG Electronics North America, a role in which he will continue. Holian came to LG last September in his current title, and will continue to hold his current responsibilities over supply chain, logistics, inventory management and physical distribution activities for all product categories in the United States, Canada and Mexico.