HOFFMAN ESTATES, Ill.–In honor of Black History Month, Kmart has kicked off a series of events that will encourage shoppers to “embrace everyday value and share this knowledge with others,” the discounter said, in a statement.
Kmart will be reaching out to African American customers where they live, in stores and online through initiatives targeting moms and those making purchasing decisions during these tough economic times. As part of the effort, a Web site kmart.com/sharetheword features specially tailored financial tips and guides.
The retailer will show shoppers how to be “Kmart Smart” by leveraging its services such as flexible payment options, including layaway.
To send the savings message to the African American community, Kmart is partnering with comedian Steve Harvey and Mocha Moms, Inc., a national non-profit organization for at home mothers of color, to help reach the community.
Harvey will make a special store appearance in Nashville, Tenn., on Feb. 6 and will host a second appearance in Atlanta on Feb. 25.