HSN Launches Redesign of Its E-commerce Channels
ST. PETERSBURG, Fla.-HSN has debuted a redesign of its website, hsn.com, with new tools integrating the site with the company's social-media platforms.
The goal of the redesign, according to an HSN statement, is to enhance the shopper experience on hsn.com and across all mobile devices. It features new integration functions across all of HSN's social communities, allowing shoppers to share product finds, thought and reviews with friends, and thus influence shopping choices in real time. HSN is using a platform for this integration from Mass Relevance, a social-media company.
One example of these features is "The 20," which lists 20 curated products on the site from which customers and fans can vote for their favorite item. At midnight, HSN tallies the votes, and those who voted for the winning product are entitled to a discount on their purchase of that product.
HSN said its platforms now offer a new look and feel that is designed to make shopping easier through a simplified user interface and "shop by category" options. They also provide more intuitive site navigation, which allows shoppers to quickly find their favorite brands, personalities and information on events.
Jill Braff, HSN's executive vice president of digital commerce, said, "Through our redesign, HSN will further integrate content, community and commerce to create a unique shopping experience that you won't find anywhere else."