EXTON, Penn.–HomeStyle, a home decor and lifestyle sales agency that will be spun off from OneCoast as of Jan. 1, 2010, plans to merge with Ivystone Group that day as well. As one company, HomeStyle will emphasize home accents and lifestyle products while the Ivystone Group will focus on the gift market.
The combined company will have more than 150 field sales reps and 20 key account reps, and operate showrooms in Atlanta, Dallas, Chicago and Las Vegas. In addition, Atlanta-based sales agency DTR will merge into Ivystone Group as well come January 1.
“We saw this as an opportune time to combine two companies with distinct strengths in order to provide a new level of service to our retailers and vendors,” said Doug Cofiell, who will be chief executive officer of the new entity. In addition, Monica Loving will become president of HomeStyle, Nancy Lee senior vice president of HomeStyle and Mike Steidle vice president of Ivystone Group.
“Ivystone has always been a top performing sales agency for us,” said Don Barton, vice president of sales and marketing from Transpac Imports Inc. “Its merger with HomeStyle will make them even stronger in serving our customers.”