21036 Wed, 03/16/2011 - 11:15am
ATLANTA-The Home Depot will implement its second annual Spring Black Friday event, a weekend of regional door buster values in preparation for spring, the company’s biggest selling season.
Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, The Home Depot’s Spring Black Friday marks the start of home improvement’s busiest shopping season, the company said. In preparation, has hired and trained more than 60,000 seasonal associates ahead of the first of four Spring Black Friday events, which takes place this weekend.
Spring Black Friday will be implemented on a market-by-market basis based on climate by geography. During four different weekends in spring, prices on many of the most sought after spring products will be significantly reduced, including a variety of live goods and lawn care products, outdoor power tools, eco-friendly gardening products and outdoor patio and grills.
“Spring is our Christmas,” said Craig Menear, executive vice president for merchandising. “As consumers continuously look for ways to affordably improve the appearance of their homes, we want to give them the best value possible to meet all of their indoor and outdoor needs.”
In addition to the store event, The Home Depot will celebrate every Friday this spring with Black Friday-type offers on Facebook from March 18 through the end of May.