NEW YORK–The Fortunoff and Mayrock families, who owned and operated Fortunoff before it was sold to private equity firms, have bought back the brand name and are considering various platforms to relaunch the brand.
Press reports said the families bought the brand name and related trademarks for about $1.8 million.
Long Island’s Newsday quoted David Fortunoff as saying that strategic options include e-commerce and product licensing, along with brick and mortar retailing.
Fortunoff has been liquidating its assets since it filed for bankruptcy in February.