14396 Fri, 05/02/2008 - 4:33pm
NEW YORK–Country Living has undergone a make over with a new look and enhanced features designed to boost reader engagement.
The redesign of the Hearst publication offers readers more of their favorite facets of the magazines—home projects, inspirational ideas, tips and tools for crafting, gardening and cooking, shopping resources striking photography—but in more digestible bits. The idea is to increase reader engagement and encourage interaction with Countryliving.com.
“This is Country Living’s 30th anniversary, and it seemed like a great time to look at the product and how it is being consumed,” said a spokeswoman from the magazine. “The refreshening was developed to enhance the reader engagement with the brand.”
Changes include new fonts, more copy blocks, more visual points of engagement, more pages with self-contained resources and information, more photography and more people in the features.
The redesign also plays up the human element with more people-oriented features: from homeowners, artisans and female entrepreneurs to Country Living’s own editors.
The May issue, which kicks off the revamp, features a profile of Annette Tatum, owner of Our House, a shop in Santa Monica, Calif., with home products inspired by summer dresses and vintage apparel. –Barbara Thau