NEW YORK–Brand Matter has reached a license agreement with Olivet International for a line of Ellen Tracy-branded luggage and related travel accessories.
The license will include all styles of luggage, including wheeled and non-wheeled, travel totes, computer totes, business and computer cases, duffles, accessories and accessory cases. The program is slated to launch at retail in the fall at upscale department and specialty stores, where other Ellen Tracy products are also sold, according to a statement from Brand Matter.
Founded in 1949, the Ellen Tracy brand was acquired last year by an investment group led by Windsong Brands and Hilco Consumer Capital, along with Radius Partners and the private investment office of Barry Sternlicht. The group formed Brand Matter at the same time to own, license and market Ellen Tracy along with other brands, including Caribbean Joe, Havana Jack Cafe and Jamaica Bay.