14271 Thu, 04/17/2008 - 2:38pm
HFN’s Color Report shows the hottest hues consumers are choosing for the home, as well as bright ideas for the future.
Le Creuset’s Cast Iron Cherry continued to place at the top of Le Creuset’s best-selling colors in cast iron, as it has for years. People simply love red, especially in their kitchens. The company also saw blues, running the spectrum, having a nice resurgence in the marketplace last year.
M&Ms Blue, green and red are the favorites among M&Ms lovers. Some years ago, the Mars Candy Co. conducted a survey on ways to make the little round delicacies even more colorful. Choices were blue, pink, purple and no change. More than 10 million people of all ages responded, with blue winning by a landslide.
Waring Pro Professional Food & Beverage Blender Color and professional styling plays a major role in Waring’s well-known appliance. “Color has made a comeback with a focus on rich, bold shades and a growing emphasis on innovative design and elegant finishes,” said Mary Rodgers, director of marketing communications for Cuisinart, Waring.
GE Premium Refrigerators The industry term “white goods” has become a misnomer. It’s no coincidence surprising that when GE features its premium Profile line of refrigerators on its Web site, the only color it shows is stainless. That is what customers seem to want, year after year, and 2007 was no exception.
Stanton Carpet’s Solid Color Wool Broadloom When making a wall-to-wall decision, consumers usually stick with the basics in solid-color wool broadloom. Many companies, like Stanton Carpet listed here, find light-colored neutrals to be consistent top sellers when it comes to solid broadloom purchases.
Homer Laughlin’s Fiesta ware Bright red continues to dominate Homer Laughlin’s ranking of its top-selling Fiesta colors. In 2007, the company retired persimmon, which ranked around number 13, and introduced Evergreen, which shot to the number-three spot in very little time.
Natuzzi Leather Furniture Neutrals continue to lead the color scheme for iconic Natuzzi leather furniture. White, black and anthracite gray offer a neutral base for decorating, and are both modern and clean. This is especially true of white, which dominates the list this year: White can take a traditional model to a more contemporary place.
Illy Francis Francis! Espresso Maker X1 The color story has been crucial to Illy’s Francis Francis! X1 ever since its launch into the market in 1994. Last year saw an upward movement in sales of darker colors, black and dark blue. West Coast consumers prefer brighter colors and East Coasters opt for darker shades.
Springs-Wamsutta Pima Sateen Sheets Soft and muted solids continue to be the major sales theme for the sheet department. Two new trends are “dusty, moody palettes as a foil for soft, romantic hues” and “the influential rediscovery of lingerie and its cosmetic palettes,” said Edward Cardimona, Springs’ chief global creative officer.
WestPoint Home’s Grand Patrician Sensation “Once you remove the given neutrals of white and linen, the color trend is moving toward cool colors,” said Nancy Golden, vice president of marketing and brand management. “There has been an absence of blue in the marketplace.”
Toyota Camry Darker was better this year for the Toyota Camry. A slightly darker silver, Titanium Metallic, was Toyota’s leading color, replacing the lighter Phantom Gray Pearl which held the position in 2006. This year also saw a darker gray in second place. And two colors—white and sand—ran neck and neck for third place.
Noritake’s Colorwave 2007 Blue and green have always been among the most popular colors in Noritake’s Colorwave collection, which debuted approximately 10 years ago. Graphite proved immediately popular, however, and since it snagged the top spot in the mid-2000s, it has remained number one.
Pantone House Paint Crisp and clean is how Pantone categorizes the top paint colors for 2007, as consumers continue to “have an ongoing love affair with nature.” While the other tones are subtle, however, Blue Iris is not, and provides a pop of color, coupling calming blue with purple undertones.