NEW YORK–Walmart Canada will launch a Better Homes and Gardens home collection in partnership with Meredith Corp., the company that publishes the home shelter book on which the program is based.
The licensed line has already had a successful run at Walmart’s U.S. stores, Meredith said, in a statement.
The home collection will launch in more than 200 Walmart Canada stores by fall 2009.
It will include bedding, bath accessories, dinnerware and kitchen textiles.
Walmart Canada will collaborate with the Better Homes and Gardens’ creative staff to design products that will resonate with the Canadian shopper while reflecting the brand’s updated, traditional aesthetic, the publishing company said.