Belk to Mark 125th Anniversary with Events, Giveaways
CHARLOTTE, N.C.-Belk is celebrating its 125th anniversary today with events and giveaways at each of its 301 stores.
Each Belk location is holding a public in-store event which includes interactive entertainment. The giveaways include commemorative gift cards ranging in value between $5 and $1,000 to the first 100 customers that arrive at each store, along with 125th anniversary cupcakes.
The retailer will continue the anniversary celebration throughout 2013 by offering exclusive products in Belk stores and on belk.com from Michael Kors, Ralph Lauren, Jessica Simpson, Sam Edelman and other brand partners. In addition, shoppers can register online to participate in 125 Days of Prizes, during which time Belk will award a prize valued at between $500 and $6,500 every day until July 10. Consumers can enter this giveaway on Belk's Facebook page or on a special website, belk125prizes.com.
The retailer is also participating in 125 Days of Service throughout this year, in which it is working with local schools on various makeover projects that will bring "Modern. Southern. Style." to the schools. Belk is engaging in this effort through a $2 million partnership with the Points of Light Institute.
The first Belk store was opened on May 29, 1888, in Monroe, N.C., by William Henry Belk. Today, Belk's grandsons--Tim, chairman and CEO, and John, president and chief operating officer--are the principal executives in the business.