HIGH POINT, N.C.–The American Home Furnishings Alliance praises a new consumer campaign developed by the World Market Center, Las Vegas, and intended to revive the home furnishings industry.
“Our industry has frequently sought to corral the energies of multiple industry groups toward a common goal of building consumer interest in home products,” said Andy Counts, AHFA’s chief executive officer. “AHFA is encouraged by this latest multi-media promotional effort and is hopeful the Alliance might be invited to offer direction or input.”
Over the past 10 years, AHFA members have sponsored an educational program intended to motivate consumers to improve their families’ quality of life by furnishing a comfortable and functional home environment.
“AHFA members have invested over $5 million during this period, and we see multiple advantages to building a similar campaign with an expanded array of industry partners,” Counts said. AHFA will encourage its 400-plus members, including manufacturers, importers and suppliers, to explore ways they might participate in the new consumer campaign.