NEW YORK–The 230 Fifth Ave. showroom building has launched its own page on the Twitter social-networking site.
The page includes information on upcoming trade shows involving the tenants at the building, including the upcoming New York Gift Show and Home Textiles Market Week in August and the New York Home Fashions Market in September. Other news and events will be featured on the page, along with the opportunity for visitors to link to the page and post comments.
Lucy Zhune, 230 Fifth’s creative marketing director, said the Twitter page will broaden the audience for the showroom building. Zhune said the page is a convenient and inexpensive way to disseminate information about the building to individuals that can’t be reached by way of e-mail blasts.