Author Archives: Kristi A. Davidson

The Beginning of a Beautiful Relationship?

The Beginning of a Beautiful Relationship?

Over the last couple of months, these columns have addressed the dos and don’ts of celebrity endorsements.  But what about the celebrity who doesn’t want just to endorse your brand but to create new products under the celebrity’s own brand?  While the financial details of the arrangement may be forefront on your mind, many otherMore »

The Star Treatment

The Star Treatment

Last month we talked about the wrong way to use a celebrity’s endorsement.  Now let’s talk about the right way—because, let’s face it, celebrity endorsements sell. Endorsement agreements contain many of the same provisions you would find in any contract; the trick with celebrities is to make things as explicit as humanly possible (and toMore »