Author Archives: Home Furnishings News

Robinson Launches Oneida Spring Collection

Robinson Launches Oneida Spring Collection

NEW YORK–Robinson Home Products is building on the success of its licensing agreement with Oneida with introductions in luxury flatware, housewares flatware, fashion dinnerware, wine accessories and cutlery. “Consumers trust the Oneida brand, and we’re staying close to them using design and national advertising,” said Jim Walsh, president of Robinson Home Products.“We see 2010 asMore »

Betty White Teams With Carpenter on Better-Sleep Campaign

Betty White Teams With Carpenter on Better-Sleep Campaign

RICHMOND, Va.–Carpenter has teamed up with television actress Betty White for a consumer-education campaign highlighting the benefits of a better night’s sleep. Sponsored by Carpenter’s SleepBetter.org Web site, the campaign will use a range of initiatives, social media, media appearances, events and specially commissioned research to raise awareness about the importance of a good night’sMore »

Leggett & Platt to Conduct Social-Media Campaign for Innerspring Launch

Leggett & Platt to Conduct Social-Media Campaign for Innerspring Launch

CARTHAGE, Mo.–Leggett & Platt is readying a social-media effort as part of the introduction of its VertiCoil Edge, a new innerspring available at a value price point. Called The Virgin Mattress, the campaign is scheduled to debut on May 6 at TheVirginMattress.com. It includes a series of Webisodes (short Internet video episodes) depicting a fictionalMore »

The Latest Dansk in Town

The Latest Dansk in Town

Very few brands in the home business get a chance for a second act. Once they have been compromised, dumbed down or even ignored, it’s very hard to bring back a great name, no matter how venerable it was. That’s why what is happening at Dansk these days is pretty remarkable. Largely relegated to aMore »

Woolrich Makes Itself at Home

Woolrich Makes Itself at Home

How do you celebrate your 180th birthday? If you’re Woolrich, the venerable brand that traces its roots back to a 19th century woolen mill in the hills of Pennsylvania, you do it by doing what you do best: expanding the brand into more product categories and more channels of distribution. Even though Woolrich is probablyMore »

Shabby Chic Is Chic Once More

Shabby Chic Is Chic Once More

By Warren Shoulberg Its very name has become almost a generic term for an entire design category. Yet the genuine article—the proper name behind the generic—has seen its ups and downs over the years, even virtually disappearing from most of the market place for a period of time last year. But Shabby Chic is back,More »

The Value Factor

The Value Factor

By Jennifer Boncy Casual furniture manufacturers are hoping to breathe new life into the market this year, some with bolder colors and innovatively woven fabrics and others with contemporary and transitional looks. But no matter what the style or color, the real must-have these days is value. Manufacturers, striving to make 2010 a more profitableMore »

Safavieh Brings Thomas O’Brien—and His Patterns—to High Point

Safavieh Brings Thomas O’Brien—and His Patterns—to High Point

Thomas O’Brien was Safavieh’s first personality to design a rug collection for the company, and his line grows at High Point this month, with new patterns. In addition, the designer himself will be on hand to sign copies of his first book, “American Modern.” Known for merging traditional styles with modern looks, O’Brien’s latest designsMore »